"This generation doesn't have emotional baggage. We have emotional moving vans." - Bruce Feirstein
The landscape of emotional experience seems to be undergoing a fundamental shift, a sentiment powerfully captured by writer Bruce Feirstein’s observation: "This generation doesn't have emotional baggage

The landscape of emotional experience seems to be undergoing a fundamental shift, a sentiment powerfully captured by writer Bruce Feirstein’s observation: "This generation doesn't have emotional baggage. We have emotional moving vans." This pithy statement transcends mere cleverness, emerging as a sharp diagnosis of how younger generations navigate their inner lives compared to predecessors often characterized by stoicism and repression.
Feirstein’s metaphor suggests a critical distinction. "Baggage" implies a heavy, cumbersome load passively endured, often hidden away – the undiscussed traumas, stifled disappointments, and unprocessed grief that previous generations might have carried silently, hoping the weight would somehow dissipate over time. Think of the veteran who never spoke of war, the executive whose stress manifested only in ulcers, or the countless individuals who considered therapy a sign of weakness. Their struggles, locked away, became the unexamined baggage influencing decisions and relationships from the shadows.
Conversely, the "emotional moving van" signifies active processing, transition, and a lack of permanence for emotional burdens. For Millennials and Gen Z, there's a palpable drive to deal with things. They are more likely to acknowledge mental health struggles openly, seeking therapy not as a last resort but as a proactive tool for wellbeing. Conversations about anxiety, depression, past traumas, and relationship dynamics happen openly on social media, in peer groups, and increasingly, in workplaces that champion psychological safety. They aren't content to bury it; they pack it up, examine it, share its contents if needed, and endeavor to transport it towards understanding and resolution.
This generational shift is fueled by several converging tides. The internet democratized access to information about mental health, normalizing diagnoses and treatments. High-profile figures advocating for therapy break down stigmas. Within relationships and families, emotional labor is more openly discussed and expectations for mutual support are higher. The rigid stoicism traditionally demanded, particularly of men, is actively being dismantined in favor of vulnerability seen as strength. Furthermore, the sheer pace and interconnectedness of modern life, coupled with global crises witnessed in real-time on smartphones, create complex emotional demands. Processing these layered experiences requires active mechanisms – moving vans, not dusty old trunks.
Of course, this new approach is not without its complexities or criticisms. Detractors sometimes paint it as excessive navel-gazing, a generation overly focused on personal feelings or seeking coddling. The constant 'moving' can be exhausting, and navigating digital spaces where personal struggles become public discourse carries its own risks of performative sharing or oversharing without true resolution. Some mental health professionals also caution that the expectation of constant emotional articulation can be stressful in itself.
Nevertheless, the move from hidden baggage to visible moving vans represents a profound cultural evolution. It signifies a move away from toxic repression towards greater self-awareness, empathy, and collective understanding of the human condition. It acknowledges that emotions aren't flaws to be locked away but realities to be managed, processed, and understood. Whether seen as a sign of progress or over-sensitivity, Feirstein's observation crystalizes a truth: when confronting life's inevitable pains and complexities, the younger generation is choosing active transport over passive burden-bearing, seeking not just to carry the load, but to ultimately unpack it.